Liverpool have signed an agreement with brand management and licensing firm Dream Theatre which will allow the company to develop the licensing business of the Reds in India and South Asia.
Jiggy George, Founder & CEO, Dream Theatre, said that the Liverpool Football Club has a passionate fan base in India and South Asia. “We will forge long-term partnerships with licencees and retailers to offer authentic licensed products to fans
George said, “Our main focus will be apparel and we will work with solid partners who have the wherewithal across product, distribution and marketing. We will also look at other lifestyle-related categories of footwear, innerwear, bags, personal-care and sporting goods. But our core proposition will be built around a strong apparel portfolio.”
The company already have similar deals with the likes of Real Madrid, Pokemon and Rovio and comes off the back off other recent commercial deals with AXA, 1XBET & EA Sports.